Building Public Awareness: Education and Campaigns to Prevent Stunting in the Next Generation

Abstract

This study aims to explore the effectiveness of education and campaign approaches in building public awareness about the importance of preventing stunting in future generations. Employing a qualitative descriptive study approach, the researcher engaged three informants with relevant experience and knowledge in the field of child health and stunting prevention. Through in-depth interviews and content analysis, this study describes the perceptions, understandings, and experiences of informants regarding the education and campaign efforts conducted to prevent stunting. The results reveal a variety of strategies employed, including direct counselling, provision of educational materials, social media campaigns, and community activities. Data analysis underscores challenges encountered in implementing the program, such as low levels of community participation, limited access to health services, and financial constraints. Nonetheless, the findings also identify opportunities to enhance the program's effectiveness, such as collaboration with community institutions and a culturally nuanced approach. This research offers valuable insights for the development of more effective strategies to cultivate community awareness about stunting and foster positive behavior change to prevent stunting in future generations. In conclusion, education and campaigns play a pivotal role in stunting prevention efforts, but sustained and coordinated endeavors are requisite to achieve substantial impact.